Riding the Sawtooth of Success – Will Lowe
Will is the CDO of Engine Group
Will’s career started in brand marketing over 20 years ago. He started his professional life at Nestle and then worked at Diageo for a few years. Will really enjoyed marketing but wanted to incorporate more data into his career so he could better determine the ROI of what he was doing.
8-years into his career he joined Dunnhumby where he spent the next decade helping Tesco, and other clients, get value from personalised, highly targeted offers. After this he moved to CallCredit where he led up their performance marketing initiatives. Then a few years ago Will joined the Engine Group where he became the CDO.
01.13 Will’s career journey
03.40 The combination of marketing and technology
08.13 Will the role of the CDO disappear
09.47 Engine Group
12.36 Helping clients decide what martech is right for them
15.01 Planning out digital transformations
19.23 The dip of doom and the sawtooth of success
24.05 Agile methodologies
26.22 Determining what ‘good data’ looks like
28.43 Martech isn’t a one-stop-shop to fix all a company’s problems
31.47 Careers at Engine Group