How to leverage content to increase your brand’s awareness – Chad Pytel

In this episode, Andy Davis talks to Chad Pytel, the CEO & Co-Founder at Thought.bot. They discuss how best to leverage content in an online campaign. Chad tells Andy about founding Thought.bot.  They also discuss how technology is disrupting the education sector. Talks finally turns towards creating a niche of loyal customer.

Chad is the founder and CEO of @thoughtbot, a web and mobile design and development firm with studios located in Boston, NYC, SF, London, Austin, Raleigh, and Washington D.C. In addition to helping clients realize their dream ideas and improve successful products, thoughtbot are the creators of paperclip, shoulda, factory_girl, and Airbrake among other projects. Chad is also the host of the Giant Robots Smashing into Other Giant Robots Podcast.  He has co-authored Rails AntiPatterns (Addison Wesley), Pro Active Record: Databases with Ruby and Rails (APress), and has presented at various conferences around the world.

Show Notes:

1.08 The sharing economy in the technical community.

4.38 Having a strong company vision is the key to success in business.

9.38 Why you need to have a genuine passion for what you’re working on.

11.46 The next generation viewing technology as a viable career path and an in-demand skill.

16.34 Technology as a force for disrupting education.

21.55 From a business perspective how valuable have your podcast been.

23.57 Proof on concept through content.  

25.22 How to build a niche of loyal customers.