Delivering digital transformation & agile methodologies – Richard Ellis
Richard is the Head of Digital Retail at Answer Digital
Fast approaching his 10th year at Answer Digital, Richard is very passionate about all things agile. He’s an agile project manager and scrum master who has worked in a variety of industries and sectors. He has recently been working closely with the retail sector helping companies deliver agile change projects and programs and facilitating scalable initiatives.
Applying agile principles to non-technical teams
Agile principles have traditionally been the preserve of a company’s technical team. But as technology seeps into more and more aspects of business so does it’s supporting methodologies. This has led to non-technical teams adopting aspects of scrum and agile to improve team productivity and efficiencies. Richard told us how non-technical teams are adopting agile in the show.
‘It is absolutely plausible that agile methodologies can extend beyond a technical team. I’ve recently had conversations with people about the emergence of agile HR, agile marketing, agile finance.
I think the days where people view agile and agile adoption as the domain of a siloed IT are on the decline. It’s certainly not behind us but we’re on the path to understanding that there is a much broader application of agile.
This evolution comes back to a company’s mindset, process adoption and how it wants to deliver value to a proven customer need. And how it aims to improve that over time. It doesn’t matter who that customer is or what they want to buy. It doesn’t even have to be about software. Agile is the concept of value, customer, and understanding why we’re doing something.
So yeah I think it can be applied to any sector. ‘
00.31 Richards career
01,24 Answer Digitals service offering
02.31 Digital strategy & business strategy
03.39 Organisational structure and digital transformation
05.06 Applying agility to non-technical teams
07.13 Is there any value left in Waterfall methodologies?
08.51 Helping retail companies with their digital transformations
11.23 Mediating client demands
13.11 Agile and digital transformation
14.44 What is agile?
15.36 Why do companies struggle to adopt agile?
17.55 Agile isn’t a silver bullet
19.02 The agile delivery phase
21.17 The future of agile
23.13 Further reading
24.27 Where is answer Digital?