Building a data strategy for a dog food company – Niall Paterson
Niall is the Head of Engineering at Butternut Box
Niall started working in Dublin 7 years ago at a company called Web Summit which is a technology conference. Since then he’s worked in New York for a while for a company called Plated which is similar to Hello Fresh. Niall joined Butternut Box two years ago.
Butternut Box is a dog food company but better. They believe in delivering health and happiness to dogs and humans all around the world. They achieve this mission by using really high-quality ingredients and using algorithms to ensure the portion control is correct. And then delivering the food to your door with a quick and efficient service.
01.31 Niall’s background and career journey
05.11 Aligning your company mission with your customer’s personal motivations
07.19 Butternut Box’s hiring framework
09.54 Skilling up your workforce
11.11 Identifying the right talent for your business
13.17 Getting your data set right from the beginning
17.19 Analytics and reporting
19.51 Data in the eCommerce space
22.31 Integrating data tools
24.32 Careers at Butternut Box