How to get the most use from the insights you extract from your data sets – Andrew Tenzer

In this episode, Andy Davis talks to Andrew Tenzer, Head of Group Insight at Trinity Mirror. They discuss how best to make sense of data sets, the various compelling projects Andrew has worked on and the importance of company culture.

Andrew Tenzer has had a varied career working in Data and Insight. His previous roles have seen him employed by Channel 4 and BBC Global News. Andrew graduated with a political science degree and moved into media and data after starting to work at Channel 4.

Show Notes:

1.06 Talking about the data and insights profession.

3.16 The challenge of structuring data to make any sense out of it.

5.03 Getting lost in data sets.

6.38 Background and career progression.

9.50 Moving to a more compelling role.

11.13 What research were you carrying out at channel 4.

13.10 The sense of accomplishment that comes along with working a job you enjoy.

14.28 Transparency & Leadership.

16.36 Company Culture.

17.40 The importance of the recruitment process.

19.05 Team dynamics and great communication as a precursor to success in business.

22.36 What are your day to day responsibilities?

28.13 The creative freedom available to you when working in insights.