Building a customer-centric energy company – Greg Jackson
Greg is the founder and CEO at Octopus Energy
After a short sojourn in the video game industry when he finished his GCSE’s Greg returned to university to do a degree in Economics. He landed his first professional role in the marketing department at Proctor & Gamble.
When Greg started at P&G the concept of technology and marketing being closely entwined was very alien. But with the advent of the consumer-facing internet that all changed and the two disciplines began gelling together.
Greg seized on the developing digital marketing industry by creating a product we’d now identify as a cloud-based Saas CRM. He was one of the first individuals in the world to produce a type of technology like this. The product was reasonably successful and let Greg sold it for a tidy profit.
Selling this product gave Greg enough capital to build a big business in an area that really matters. Not long after he founded Octopus Energy. He started Octopus Energy because he is passionate about bringing fairer practices and better value to the people of Britain.
00.33 Greg’s background and career progression
03.22 A jack of all trades
05.01 Being the first to market with your solution
06.21 Entrepreneurs worry more than anyone
09.31 Is there equity in ideas?
12.01 Over-thinking good ideas
15.17 The motivation for Octopus Wealth
22.16 Octopus Wealths rapid growth
25.27 The philosophies behind Octopus Energy
28.05 Career opportunities at Octopus Energy