Embracing the multi-cloud future




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For many years, business IT operated on a winner-takes-all model. Vendors competed against each other in an effort to win lucrative, long-term deals. Once the contract was signed there was very little room for flexibility. A company’s technology stack was often rigid and homogeneous. This was in part due to compatibility issues between competing platforms.


But the business landscape has changed considerably. Cloud-based services have given business-owners a much greater degree of freedom and choice. As more and more cloud vendors enter the marketplace, big enterprise software companies now have to work harder to keep hold of their market share.  


Weighing up options


With so many options available, deciding which vendor to go with can be a real challenge. Each vendor brings their own unique set of pros and cons. Understandably, many businesses have concerns about ‘putting all their eggs in one basket’ so-to-speak. As a result of this concern, many businesses have decided to adopt a mix and match strategy, often using two competing solutions simultaneously.


The situation is clear: success in modern business necessitates a full embrace of cloud technology. Increasingly, it is looking like combined solutions are best suited to meet the demands of a highly dynamic market. The challenge on the horizon will be finding innovative ways to optimise workloads as well as securing and managing a combined cloud solution effectively.


Another factor driving the adoption of combined cloud solutions is increasing prevalence of acquisitions and mergers. When a large enterprise acquires another business, it will often be operating using a different cloud vendor. The process of updating the entire IT setup to bring it in line with existing technologies requires an awful lot of effort for hardly any return. So most of the time, the enterprise moves forward leaving the old systems in place.


Tailor-made IT solutions


This provides an ideal opportunity for cloud vendors and their channel partners, as customers demand greater choice and flexibility from their IT. One of the primary benefits of using a large cloud provider such as AWS or Google cloud is that the abundance of resellers and channel partners enable customers to craft a tailor-made IT package that fits around their specific business needs. This also enables customers to sidestep the problem of vendor lock-in, which can create a whole range of problems down the road.


According to 451 research, 69% of businesses are planning to have some form of multi-cloud environment by 2019. In this environment, cloud vendors will be competing on convenience. Those that enable customers to purchase all the services they need from one place are likely to succeed.


When trying to secure a contract with a large international company, offering multiple, different cloud services can be a real advantage. This is because data protection regulations (e.g. GDPR) often place tight constraints on where customers can host their data. So the ability to offer cloud services in multiple separate geographical locations can help win contract bids.



Uniformity in IT is a thing of the past. Companies are now engaging multiple vendors in the configuration that best suits them.


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