Why Magento is the eCommerce Market Leader
5 MINUTE READ
eCommerce is one of the foundational components of modern business. We have all become accustomed to buying virtually anything we can think of with just a few taps of our fingertips. Over the past few years a whole host of platforms have sprung up to enable business owners to construct fully functional and professional looking eCommerce sites. But market leaders such as The North Face, Olympus, and Harvey Nichols seem to have a favourite – Magento.
But why have these respected companies (along with countless others) made the decision to side with this one particular platform? In this post we’ll explore some of the features that make Magento an attractive prospect for enterprise-level business. We’ll also go over a list of question you should ask yourself in order to create a truly intuitive user experience on your online storefront.
Unlike some other popular hosted platforms, Magento can be used to create a truly tailor-made eCommerce website. With its user-friendly administration interface, Magento development service means even those with limited technical know-how can build a solid eCommerce site. Making alterations is also a hassle-free affair. Clients can control the site with a comprehensive set of tools for backend, frontend, strategic marketing, SEO, user dashboards and catalogue management. This degree of customizability set Magento apart from its competitors. Retailers can tweak their site to makes sure it falls in line with other company branding.
It’s open source
There are no barriers to entry when it comes to getting started with Magento. Simply download Magento Community Edition and start customising the site according to the requirements. It’s that simple. If you do run into problems, Magento’s forums and engaged developer community are always there to lend a hand. The platform is also regularly updated which helps to ensure protection against the latest security concerns.
Cutting edge tech
For those with bigger budgets and more demanding requirements, Magento Enterprise Edition is a platform up to the task. It comes with a conversion rate tool, Google tag manager, and a mobile app kit to provide a fully integrated business solution. Furthermore, it offers superior server response times. Being able to drive and handle large volumes of traffic to the site inevitably means more purchases.
Third party apps can be added to the site without any additional charges. With loads of ready-made apps available, Magento development service dramatically cuts the number of hours that need to be spent coding new functional features. Whether it’s payment models, shipping, tracking, or analytics just choose the right app and add it onto your site through Magento’s API. With Magento’s HTML5 capabilities, it’s easy to ensure the site retains an impressive responsive design across smartphones, tablets, PCs and netbooks.
Manage Multiple Sites
With Magento, large enterprises that run multiple different businesses, can control all their sites from one place. A unified control panel which can modify and manage several sites at once helps to prevent logistical nightmares. Even though the backend system is common to all the sites, Magento provides the necessary tools to design each site differently with different domains.
No Geographical Limit
Today, its essential to have a site that can accommodate reaching out to worldwide customers. Magento has tools to ensure prices are displayed in multiple currencies as well as tax rate management. The language and product alignment can also be tailored to specific regions/countries. Even in areas where internet speed it poor, there is still little cause for concern. Magento development service can process large databases in fractions of a second.
These reasons sum up why Magento is the market leader in the eCommerce space. With thousands of customizations, intelligent apps, and minimal costs – Magento is a system that you can tailor to make it perfect for you. While Magento gives you the flexibility to do just about anything with your online store, you still need to have a clear strategy before taking your products to market. For those that have clearly outlined their business objective and know exactly what and how they want to sell, its hard to go wrong with Magento.
Before getting started with Magento there are a few things you should think about in order to achieve a high-engaging and intuitive user experience. The list below was put together by Forbes with the help of eCommerce veterans.
- What is the first impression of the visitor after landing on the page?
- What does the user see when he/she starts typing in the search field?
- What kind of email is sent to the user after registering, after changing the password, after signing up or ordering?
- How do you thank the user for his/her registration, purchase, sign-up?
- What happens when a user lands on a product page where the product is temporarily not available for purchase?
- What happens if the user searches for a product which does not exist?
- What does the user see if he/she has given an invalid email address during the registration process?
- How much information does the user have to provide to be able to close the purchase?
- In what ways does your store earn the trust of your shoppers?
- How do you let the customer know that you will be able to deliver on time?
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