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Tech Team Leadership in a Fast Paced Industry @ PrettyLittleThing | Asif Ali

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Asif Ali is Head of Software Development at

Asif has over 12 years of extensive commercial experience working with web development technologies especially focusing on e-commerce projects. He is currently managing 12 Agile Software Development teams (45+ developers in 3 countries of various skills and expertise in Javascript, PHP, and AWS).

PrettyLittleThing is a UK-based fashion retailer, owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester, where we recorded this podcast episode.

During this episode, Ben sits down with Asif at PrettyLittleThing HQ to discuss Asif's career to get to Head of Software Development, some of the key learnings Asif has found throughout his career and his leadership philosophies when managing many teams in a fast-paced industry.